公共关系及市场推广
关于本项目
你既有商业头脑又有创造力. You’re a natural communicator, and you enjoy telling stories in all formats. You’re energized by social media and the fast pace of today’s media landscape.
为什么选择利记sbo
A new major for Utica College and the industry, the 公共关系及市场推广 program encompasses the diverse skills that today’s media professionals need to succeed. UC is one of very few colleges in the country who offer this degree combination. 由德高望重的老师授课, the curriculum was developed with feedback from industry leaders and young alumni who reported needing skills from both fields in their new jobs. (Learn more about UC’s 公共关系及市场推广 faculty below.)
尤蒂卡的公共关系和市场营销
你会学到什么
This major includes classes you'll be excited to take, and coursework that will strengthen your skillset and prepare you to enter the field. 准备:
- Create traditional and digital public relations and marketing tactics like news releases, 广告和社交媒体活动
- Design layouts with an entire course devoted to InDesign training
- Record and edit video and audio content with the latest communication technology
- Become a strategic thinker through the study of case studies
- Get involved in the Utica business community with a required internship and several community projects conducted in classes
公共关系与市场学系
- 公共关系副教授 and Digital Marketing
- Distinguished Professor of Public Relations & 管理
兼职教师
- 公共关系副教授
一个有用的学位
The public relations and marketing skillset is transferable to any industry—from healthcare to Hollywood. 校友 of the program will be prepared for careers in:
市场营销中的客户管理, public relations or advertising (in charge of client relations, 策略及预算)
Strategic communications for an organization in any number of sectors
Digital content creation for social media pages
Online community management through micro-sites or social pages
Content creation for public relations or marketing materials
还有更多.
校友网络
Prominent Utica College alumni working in the field not only advised during the creation of this program, but continue to offer networking opportunities to students.
由雷·西蒙研究所支持
Named for Professor Emeritus Raymond Simon, known as "the father of public relations education," The Ray Simon Institute supports the public relations and marketing program through scholarships, 奖, 以及演讲者的资金, 旅行, 和研究.
最优位置
Many classes within the public relations and marketing program are held at The Brvenik Center, 是尤蒂卡学院克拉克市中心的一部分. The Center is one of the most recognizable high-rise structures in the City's financial district, within walking distance of major employers and potential internship sites, 包括阿迪朗达克银行, 尤蒂卡国民保险, 和其他人.